Where customers are lost today
The most common technical problem at real estate agencies is that listings are not indexed. The site loads properties with JavaScript after page load, or keeps them behind a search form, so Google never sees a single apartment. The entire value of the inventory is invisible.
The second problem is the absence of neighbourhood pages. Nobody searches “apartments Tirana” and stops there; they search “apartment in Astir”, “flats near the lake”, “two-bedroom Komuna e Parisit”. If you have no page for the area, you do not exist for those searches.
- Listings loaded via JavaScript and therefore unindexable
- No pages for specific Tirana neighbourhoods and areas
- Sold listings that disappear, breaking links and shedding authority
- No English version for foreign buyers and the diaspora
- No content on the process: taxes, documents, mortgages
How your customers search
Buying a property is the longest decision anyone makes online. The cycle runs for months across dozens of searches, so it pays to be present early, not only at the final moment.
- Area: “apartment in Astir”, “flats near Tirana lake”, “apartment Komuna e Parisit”
- Type: “two-bedroom apartment Tirana”, “studio for rent Tirana”, “villa for sale Tirana”
- Price: “price per square metre Tirana 2026”, “cheap apartments Tirana”
- Process: “how to buy property in Albania”, “property taxes Albania”
- Investment: “buy apartment Tirana”, “property investment Albania”
How does it work?
The work follows the same order for every client, because the steps depend on each other. Here is what that looks like concretely for this sector.
- 1. Server-rendered listings, so Google can see them without executing JavaScript.
- 2. A page for each main Tirana area, with indicative prices, characteristics, and current listings.
- 3. A policy for sold properties: keep the pages marked “sold” and link to similar ones rather than deleting.
- 4. An English version for foreign buyers and the diaspora, explaining the legal process.
- 5. Guides to the buying process, taxes, and documents — this reaches buyers months before they pick an agency.
- 6. Structured data for properties, with price, area, and location.
What we would measure
The long cycle means measurement has to look at the top of the funnel, not just sales. A contact today can become a sale six months from now.
- How many listings are actually indexed in Google
- Traffic and enquiries per neighbourhood page
- English-language searches and enquiries
- Traffic from process guides and how much of it returns later
- Viewing requests by source
Frequently asked questions
What should I do with sold listings?
Do not delete them. A deleted page loses whatever authority it had built and creates 404 errors. Instead keep the page, mark it clearly as sold, and add links to similar properties still on the market. That retains the traffic and converts it into enquiries. If you genuinely must remove it, 301 redirect to the relevant area page.
Is an English version worth it?
It depends on your inventory. If you have properties in the centre, near the lake, or at the upper end, yes — foreign buyers and the diaspora are a real part of the market and they search in English, where competition is far lower than in Albanian. If you mostly do student rentals or peripheral properties, the money goes further on Albanian neighbourhood pages.
Short definition
How do buyers find properties in Tirana?
Buyers in Tirana search mainly by area and property type — for example “two-bedroom in Astir” or “flats near the lake” — rather than broad terms like “apartments Tirana”. Listing portals and Facebook Marketplace take a large share of the market, so agencies win by having dedicated pages for each area and listings Google can index, meaning server-rendered rather than loaded via JavaScript. Foreign buyers and the diaspora search in English and need the legal process, taxes, and documents explained.