What SEO covers with us
SEO is not a switch you flip once. It is three layers that have to stay healthy at the same time: the technical base of the site, content that answers real questions, and local signals that tell Google where you are and who you serve.
Most sites in Albania lose at the first or second layer. The page is slow on a phone, every page shares the same title, or the whole site is one page that says nothing specific. That gets fixed before anyone talks about keywords.
- Technical: speed, mobile, URL structure, unique titles and descriptions, sitemap, structured data
- Content: service pages that explain what you do, for whom, at what price or process
- Local: Google Business Profile, name and address consistency, reviews
- Measurement: Search Console, which searches earn clicks, which pages produce enquiries
How does it work?
The process is the same for every client, because the order matters. We do not write content on top of a site that will not load, and we do not run ads to a page that does not convert.
- 1. Diagnosis (week 1): we review the site, Search Console, competitors, and how customers actually search today.
- 2. Technical base (weeks 1–2): we fix speed, structure, titles, schema, and indexing.
- 3. Content architecture (weeks 2–3): we decide which pages are needed, what question each one answers, and how they link.
- 4. Production (weeks 3–8): we write and publish the service pages and resources, in Albanian and English where needed.
- 5. Local (in parallel): we clean up the Google Business Profile and directory listings.
- 6. Review (monthly): what moved, what produced enquiries, and what we write next.
Who this fits, and who it does not
SEO makes sense when people are already searching for what you sell. A dental clinic, a lawyer, a car workshop, or a fitness studio all have steady monthly demand in Tirana. That is worth investing in, because the traffic continues after you stop paying.
SEO is the wrong first move when the product is brand new and nobody searches for it by name, when you need customers within two weeks, or when the offer itself is still unclear. In those cases we will tell you to start with ads or with the offer instead. That conversation happens before anything is signed.
How long before you see something
Technical fixes show up in Search Console within days. New pages usually get indexed within one to four weeks. Meaningful ranking movement on genuinely competitive Tirana terms takes three to six months, and it depends on how many competing pages exist and how old the domain is.
Anyone promising page one within a month for a head term is either buying ads and calling it SEO, or lying to you. We report what moved and what did not, including when the answer is unwelcome.
What we measure
Rankings are a signal, not the goal. The goal is enquiries: WhatsApp messages, calls, submitted forms, bookings. So we measure the whole chain, not just position.
- Impressions and clicks by query (Search Console)
- Which landing pages bring visitors and which do not
- How many visitors reach the form or contact button
- The number and quality of enquiries arriving each month
- Which searches surface your Google Business Profile, and how many people call or ask for directions
Packages and what they include
We set the price on the consult, once we have seen the site and where things stand. What you get before deciding is a concrete list of work and a timeline.
Technical base
Discussed on the consult
Best for: An existing site that is not being found at all
- Full technical audit
- Speed and mobile
- Titles, descriptions, URL structure
- Sitemap, robots, structured data
- Search Console setup and a baseline report
Local SEO
Discussed on the consult
Best for: A business with a physical location in Tirana
- Everything in the technical base
- Optimised Google Business Profile
- A service page for each core service
- Albanian and international directory listings
- A customer review strategy
Content-led SEO
Discussed on the consult
Best for: A business that wants durable organic growth
- Everything in local SEO
- Content architecture and a page plan
- Regular publishing of articles and service pages
- Internal linking and refreshes of older pages
- A monthly report on what moved and what comes next
Frequently asked questions
How much does SEO cost in Tirana?
The cost depends on the state of the site today, how many service pages are needed, and how competitive your target terms are. A technical audit with the core fixes is far smaller than an ongoing programme with monthly content. We discuss price on the consult after seeing the site, because a number quoted without looking is a guess. What you get before deciding is a concrete list of work and a timeline.
Do you guarantee first position on Google?
No, and nobody can. Google does not sell organic positions and the algorithm changes. What we guarantee is the work: the technical fixes made, the pages published, and a report showing with data what happened. If someone in Tirana guarantees you first place, ask how, and ask what happens when it is not reached.
Do you do SEO in Albanian or English?
Both, and in Albania that is a real advantage. Most searches from local customers happen in Albanian, with spelling variants (agjensi/agjenci, Tiranë/Tirana) that a foreign agency misses. If you also serve an international audience, we build the same pages in English with correct hreflang so the two versions do not compete with each other.
Do I need SEO if I only have Instagram?
Instagram brings attention, but it is not captured by search. When someone in Tirana searches for “dentist near me” or “car service Tirana”, your profile does not appear; a website or a Google Business Profile does. If Instagram is all you have, the first step is not deep SEO — it is a small site that collects enquiries plus a properly set up Google Business Profile.
Short definition
What is an SEO agency?
An SEO agency is a company that improves how visible a business is in organic search results. The work splits into three parts: technical SEO (site speed, structure, and indexing), content (pages that answer the questions customers ask), and local SEO (Google Business Profile, listings, and reviews). Unlike paid advertising, SEO results build slowly but continue after the spending stops. In Tirana, Rritje Sade provides these services in Albanian and English.