The Growth Playbook is the full content plan for your business, delivered as a document you own: a profile audit built from public data, the strategy, the publishing calendar, and the idea bank. You get it as a PDF to read, an Excel file to work in, and AI skill files your team uses to write in the same voice. We do not sell post counts and we do not promise followers.
- Audit from
- €399
- Delivery formats
- 3
- Ideas written
- 45
Why work with us
The problem is not how much you post
Most businesses that contact us are already posting. Some post every day. One of our clients had 55 posts in 45 days, 1.22 a day, and their reach was falling. Posting more would not have fixed it.
When comments hold steady and views fall, the content is not the problem. Distribution is. When a profile gets thousands of visits and no messages, the path to contact was never built. Those are two entirely different problems needing two different fixes. From the outside they look identical.
So we do not start with a camera. We start with the numbers.
Exactly what you receive
Four parts, each built on the one before it. The audit sets the priorities, the playbook sets the strategy, the calendar turns the strategy into specific days, and the idea bank makes sure you do not run dry in week three.
- The profile audit. Posts, cadence, format mix, reach trend, competitors, live ads, reviews, and the website. Every figure dated and sourced.
- The Growth Playbook. Executive summary, competitor research, a scored audit, the profile rewrite, the posting formula, weekly themes, the Stories system, hashtags, the 90-day direction, and a batch filming plan.
- The content schedule. Every post with a date, a format, a hook, a copy angle, and a next step. Not general themes, but rows you can hand to someone on Monday.
- The idea bank. 30 reels, 15 carousels, and 20+ Stories templates, written for your offer.
- The AI skill files. The same playbook as files your team drops into Claude or ChatGPT, so the writing stays in one voice when we are not the ones writing it.
Three formats, one document
A PDF to read and to show your partners. An Excel file to work in: eight sheets, where the calendar, the idea bank, and the KPI tracker are wired together. Markdown for your team and for AI tools.
All three come from one source, so there are never two versions disagreeing with each other. When the calendar changes, all three change.
How we work
Four steps. We do not quote before the first one, because any price given without looking at the account is a guess.
- 1. Recon. We pull everything public about your business: posts, cadence, reach, competitors, ads, reviews, the website. No access needed, no passwords, no commitment.
- 2. The audit. We show you what we found, dated and sourced, and which layer is costing you money. This is where the tier gets decided.
- 3. The build. The playbook, the calendar, and the idea bank, written for your offer rather than for your sector in general.
- 4. Handover. A call where we walk you through it, and the files stay yours. If we continue month to month, the calendar is refreshed and the measurement is read every month.
What about filming and editing?
They are not part of any tier above, and that is deliberate. Filming carries real costs that do not scale: the actor, the editor, the shoot day, travel. Folding those into a monthly strategy fee means either we lose money or you pay production rates for strategy.
We do it when it makes sense. It is a separate service with a separate price, and we only take it when the fee covers the real cost of the crew. If you already have someone filming, or you go on camera yourself, the playbook tells them exactly what to shoot and when.
What we do not promise
We do not promise followers, reach, or sales. Those are decided by the platform and by the buyer, not by us. We promise the document, the measurement, and the reporting, because those we control.
We do not guarantee organic reach recovery. The diagnosis happens after we see Insights, not before. Anyone who tells you otherwise before looking at the account is selling you a certainty they do not have.
Packages and what they include
These are real public prices, not opening positions for a negotiation. The Growth Playbook is shown as the main tier because it is the one that solves the problem for most businesses. The tier is decided after Recon: if the audit shows you need less, we tell you that you need less.
Growth Playbook
from €999
Best for: A business with an audience and no system
- Everything in Recon and the audit
- The full 11-part Growth Playbook
- A content schedule with a date, hook, and CTA for every post
- The idea bank: 30 reels, 15 carousels, 20+ Stories
- The Stories system, three a day, mapped out
- An eight-sheet Excel workbook, wired together
- Two PDFs: the visual playbook and the visual calendar
- A handover call where we walk you through it
Invoiced after the consult
Growth Operating System
from €1,499
Best for: A business with someone in-house who will actually post
- Everything in the Growth Playbook
- The AI skill files: the playbook as files for Claude or ChatGPT
- Voice guide and copy rules
- DM keyword funnel and qualification script
- Offer clarity: named packages with visible pricing
- KPI tracking set against your real baseline
- A review call and a written monthly report
Invoiced after the consult
Recon & Audit
from €399
Best for: Anyone who wants to know what is broken before committing
- A full Recon of your public presence: posts, cadence, formats, reach
- A comparison against at least five competitors, including their live ads
- A scored audit: clarity, credibility, conversion, consistency, engagement
- Gaps ranked by what each one costs you
- The profile rewrite: bio, CTA, link, Highlights
- Every unverified figure clearly marked until Insights confirms it
- One presentation call
Invoiced after the consult
AI Skill Pack
from €299
Best for: An add-on to the Growth Playbook, for teams who write in-house
- Your playbook as Markdown files for Claude or ChatGPT
- The voice guide: the words we use and the ones we ban
- Templates for copy, hooks, and CTAs
- The idea bank in a format the AI tool reads directly
- Instructions for installing them and keeping them current
Invoiced after the consult
Filming and editing
Quoted separately, after Recon
Best for: When the playbook is ready and you have nobody to shoot it
- A batch shoot plan, taken straight from the calendar
- Shoot days with professional equipment
- Editing, colour, and on-screen text
- An actor when you are not the one on camera
- Cuts for reels, the site, and ads
Invoiced after the consult
The price covers exactly the points listed. Filming, editing, and ad budget are not included in any tier and are quoted separately. We invoice in Albanian lekë; euro figures are shown for reference. Continuing month to month is optional, with 30 days notice to stop.
Comparison
Where the packages differ
The tick shows which package covers each point. These are the 12 points that separate the packages; 20 more belong to a single package and are listed in full on the cards above.
Swipe the package columns, scope stays fixed
| Scope | FlagshipGrowth Playbookfrom from €999 | Growth Operating Systemfrom from €1,499 | Recon & Auditfrom from €399 | AI Skill Packfrom from €299 | Filming and editingfrom Quoted separately, after Recon |
|---|---|---|---|---|---|
| Where they differ | |||||
| Everything in Recon and the audit | Included | Not included | Not included | Not included | Not included |
| The full 11-part Growth Playbook | Included | Not included | Not included | Not included | Not included |
| A content schedule with a date, hook, and CTA for every post | Included | Not included | Not included | Not included | Not included |
| The idea bank: 30 reels, 15 carousels, 20+ Stories | Included | Not included | Not included | Not included | Not included |
| The Stories system, three a day, mapped out | Included | Not included | Not included | Not included | Not included |
| An eight-sheet Excel workbook, wired together | Included | Not included | Not included | Not included | Not included |
| Two PDFs: the visual playbook and the visual calendar | Included | Not included | Not included | Not included | Not included |
| A handover call where we walk you through it | Included | Not included | Not included | Not included | Not included |
| Everything in the Growth Playbook | Not included | Included | Not included | Not included | Not included |
| The AI skill files: the playbook as files for Claude or ChatGPT | Not included | Included | Not included | Not included | Not included |
| Voice guide and copy rules | Not included | Included | Not included | Not included | Not included |
| DM keyword funnel and qualification script | Not included | Included | Not included | Not included | Not included |
Growth Playbook
from €999
- Everything in Recon and the auditIncluded
- The full 11-part Growth PlaybookIncluded
- A content schedule with a date, hook, and CTA for every postIncluded
- The idea bank: 30 reels, 15 carousels, 20+ StoriesIncluded
- The Stories system, three a day, mapped outIncluded
- An eight-sheet Excel workbook, wired togetherIncluded
- Two PDFs: the visual playbook and the visual calendarIncluded
- A handover call where we walk you through itIncluded
- Everything in the Growth PlaybookNot included
- The AI skill files: the playbook as files for Claude or ChatGPTNot included
- Voice guide and copy rulesNot included
- DM keyword funnel and qualification scriptNot included
Growth Operating System
from €1,499
- Everything in Recon and the auditNot included
- The full 11-part Growth PlaybookNot included
- A content schedule with a date, hook, and CTA for every postNot included
- The idea bank: 30 reels, 15 carousels, 20+ StoriesNot included
- The Stories system, three a day, mapped outNot included
- An eight-sheet Excel workbook, wired togetherNot included
- Two PDFs: the visual playbook and the visual calendarNot included
- A handover call where we walk you through itNot included
- Everything in the Growth PlaybookIncluded
- The AI skill files: the playbook as files for Claude or ChatGPTIncluded
- Voice guide and copy rulesIncluded
- DM keyword funnel and qualification scriptIncluded
Recon & Audit
from €399
- Everything in Recon and the auditNot included
- The full 11-part Growth PlaybookNot included
- A content schedule with a date, hook, and CTA for every postNot included
- The idea bank: 30 reels, 15 carousels, 20+ StoriesNot included
- The Stories system, three a day, mapped outNot included
- An eight-sheet Excel workbook, wired togetherNot included
- Two PDFs: the visual playbook and the visual calendarNot included
- A handover call where we walk you through itNot included
- Everything in the Growth PlaybookNot included
- The AI skill files: the playbook as files for Claude or ChatGPTNot included
- Voice guide and copy rulesNot included
- DM keyword funnel and qualification scriptNot included
AI Skill Pack
from €299
- Everything in Recon and the auditNot included
- The full 11-part Growth PlaybookNot included
- A content schedule with a date, hook, and CTA for every postNot included
- The idea bank: 30 reels, 15 carousels, 20+ StoriesNot included
- The Stories system, three a day, mapped outNot included
- An eight-sheet Excel workbook, wired togetherNot included
- Two PDFs: the visual playbook and the visual calendarNot included
- A handover call where we walk you through itNot included
- Everything in the Growth PlaybookNot included
- The AI skill files: the playbook as files for Claude or ChatGPTNot included
- Voice guide and copy rulesNot included
- DM keyword funnel and qualification scriptNot included
Filming and editing
Quoted separately, after Recon
- Everything in Recon and the auditNot included
- The full 11-part Growth PlaybookNot included
- A content schedule with a date, hook, and CTA for every postNot included
- The idea bank: 30 reels, 15 carousels, 20+ StoriesNot included
- The Stories system, three a day, mapped outNot included
- An eight-sheet Excel workbook, wired togetherNot included
- Two PDFs: the visual playbook and the visual calendarNot included
- A handover call where we walk you through itNot included
- Everything in the Growth PlaybookNot included
- The AI skill files: the playbook as files for Claude or ChatGPTNot included
- Voice guide and copy rulesNot included
- DM keyword funnel and qualification scriptNot included
Answers before you book.
Short definition
What is a Growth Playbook?
A Growth Playbook is a content strategy document containing a profile audit, competitor analysis, a profile rewrite, a posting formula, a content calendar with a date and hook for every post, and an idea bank of reels, carousels, and Stories. Unlike social media management, where the agency posts on your behalf, the playbook is an asset the business keeps and can execute itself or hand to anyone else. Rritje Sade delivers it as a PDF, an Excel workbook, and Markdown files for AI tools, with public pricing from €399 for the audit and €999 for the full playbook.